Mattresses. Everybodies got ‘em. All of them promise great sleep and a dozen other benefits.  What's the point of all that anyway? Why do you want to sleep better? We think it's so you can wake up and do cool stuff. Life is full of fun, color and people. I was tasked with developing a digital campaign for social and video on a tiny budget. So this was all in-house. As success grew these assets were expanded to outdoor and the larger Purple brand.