Purple - Harmony Package Design

As Purple grew from a DTC company to traditional retail spaces new packaging was a must. The problem was to create packaging that stood out on a shelf full of competitors, showcase the brand, and allow for the patented Purple Grid to be displayed and felt while retaining a premium product experience. 

The hex grid pattern is laid overtop the soft-touch feel of the box with a spot UV treatment as a subtle yet intentional nod to the product’s construction.